
NBC and News Corp launched Hulu on Wednesday, the long anticipated answer from the networks to the viral internet distribution pioneered by YouTube. It doesn't take much to see what sets Hulu apart- no dogs that can skateboard. The content is taken straight off the shelves of the major broadcast affiliates and motion picture studios. Additionally, their ad strategies are unmatched by any other major video destination site. I had the pleasure of participating as a beta tester for the lengthy private testing phase, and the developers should be proud because they have finally toppled YouTube as "best in breed" in online video.
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